High Quality Web Sites: Content

Our not-so-secret formula for success:
Content + Speed + Stimulation = Traffic!
Development of a high quality web site begins with content. Everything a web site contains and everything it conveys is relayed to the online public via its content. High quality images, original design, an informative collection of text, and well thought out HTML programming are all integral pieces that make up a great web site's content. DeskTech has the ability and experience to handle the transformation of your information into a powerful web site.

Like most things in life, there are controllable and uncontrollable influences to any web site. Below are some of these influences to keep in mind.

Controllable Influences

Design Quality
It's important to leverage the highest possible quality of design with the highest compatibility with outside influences.

Image Quality
Appearance, common appeal, and originality all play large roles in making the first and most important impression.

Text Quality
Original, current, and easy to understand textual content is the key to getting repeat visits to a site. When a user knows that your site has the most current and original content, your pages are sure to be bookmarked.

Interactivity
It is important to keep an eye on the length and depth of the pages in your web site. Hyperlinks can be over used and keeping pages concise can add to the overall appeal of a web site.

Private Testing
Before the completed web pages are put out for the public to view, it is important to have the site thoroughly tested.

Uncontrollable Influences

Browser Variations
Different browsers support different HTML tags. Thus content is portrayed very differently to some users. Newer browsers support the PICS rating system which can mean that an unrated web site could be totally cut off from a portion of its intended market share. Different versions and different plug-ins can also have a dramatic effect on the layout and interactivity of a site.

Platform Variations
Pages that include specialized font usage and a small color scheme should be designed with the inconsistencies of PC, MAC, and UNIX platforms in mind.

Variable Graphic Capabilities
Developers often forget that even within a city block people use computer and monitor combinations that vary the output of web sites. Monitor settings can range from smaller than 640 x 480 to larger than 1024 x 768 screen resolutions. In addition, color capabilities can be limited to 16 colors while others can view the web with a palette of over 16 million colors. Some users still view the web with only a text based browser.